Changing Tides
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Suzanne’s Story

 
 

Suzanne McFarlin is a certified coach, organizational effectiveness consultant, educator and speaker.  As owner of Changing Tides Coaching & Consulting, she helps position both individuals and organizations for success by helping them discover their possibilities for what they can achieve and reach their goals.  Suzanne studied coaching and became a certified coach with Dr. Martha Beck, best-selling author of Finding Your Own North Star, monthly columnist for O Magazine and NPR touted “best known life coach in America.”  Through the American Society for Training and Development, she earned professional certificates for training services.   She holds a Bachelor’s Degree in Communication from the University of Michigan and instructed MBA students in Management Communication and Career Development at the University of Arizona’s Eller Graduate School of Management.
 
 

Suzanne brings outstanding interpersonal, presentation, networking and leadership skills to self-directed projects in industry, service and academics.  She is experienced in life and executive coaching, organizational effectiveness, communication training, community development and marketing planning and implementation marked by creative, detail-oriented solutions.  She builds connections with innovation and impact to enable individuals and groups to prosper and grow.

A combination of life experience, education and work history shaped Suzanne’s coaching and consulting practice. The ability and inability for people to handle change intrigues and challenges Suzanne to use her best skills to help a client shape his/her future. She is also fascinated with human potential and the spirit it takes to maximize it.  Her style reflects a balance between intuition and practicality, in the various methods and techniques she uses to help people achieve their best. 

Her client list includes Southern Arizona Leadership Council, Community Foundation For Southern Arizona, Tucson Unified School District, Business and Education Roundtable, Susan G. Komen for the Cure Southern Arizona, The University of Rochester Simon School, Intuit, Breault Research Organization, DeGrazia Foundation, ABA Architects, Tucson Urban League, Pima Youth Partnership, First American Title, St. Michael’s Parish Day School and many individuals whom she has had the privilege of coaching.    

Involved in community organizations and causes, Suzanne is a certified doula and co-founded Desert Doula Birth & Postpartum Services, a non-profit organization devoted to supporting birthing women in Tucson. This project included building professional and consumer awareness and buy-in for the then newly established doula service.  In addition, she has served on the boards of Angel Charity for Children and Big Brothers/Big Sisters of Tucson, as well as chaired committees for St. Michael’s Parish Day School.  She is a volunteer facilitator for the YWCA Women’s Leadership Class and Conference and a volunteer member of the National Charity League.  She is also a graduate and board member of Greater Tucson Leadership and the 2005 recipient of the Brigadier General Ronald L. Kurth Merit Award for Leadership.